Email Marketing Resources Online

Keeping the Key: How to give your email newsletter impact and influence
An authoritative resource on writing an influential email newsletter by Dr. Mark Brownlow

Email Marketing: Legal Issues

How to Comply with the CAN-SPAM Act of 2003: Compliance

Unsolicited Commercial Mailing (UCE or SPAM) can result in spam complaints and can make you lose your ISP or email address and ruin your business. Read these guidelines carefully to make sure you are in compliance with anti-spam laws.

Compliance with federal anti-spam legislation, the CAN-SPAM Act of 2003 is required by January 1, 2004. It focuses on an opt-out approach to commercial e-mail messages. It prohibits deceptive headings, using e-mail addresses obtained wrongfully, requires senders to have a working unsubscribe system, assesses liability on both spam senders and those who benefit from the products they promote, and criminalizes sexually-oriented e-mails without clear markings

Is Your Company CAN-SPAM Compliant?
by Neil J. Squillante

On January 1, 2004, commercial email became a federally regulated activity thanks to the CAN-SPAM Act. This legislation, which became significantly more potent in the course of its final revision in December 2003, provides for both civil and criminal liability for wrongdoers.

Although targeted at those whose activities were already questionable under existing laws, the CAN-SPAM Act may ensnare legitimate businesses as well, especially small businesses with no compliance experience. Every law has its first fall guy. It’s only a matter of time before CNN broadcasts the first CAN-SPAM perp walk.

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Recommended Email Newsletters

I highly recommend these ezines for their superlative content and information. They are all FREE to subscribe to or try.

Alexandria Brown (Ezine Queen's) newsletters

Alexandria Brown a.k.a."The Ezine Queen" publishes 'Publish for Profits" and Straight Shooter Marketing." The former is for ezine publishers and the latter focuses on internet marketing. Both are excellent.

Jim Edwards' "I Gotta Tell You" Multimedia newsletter

A must-read! Jim Edwards' exceptionally informative and entertaining bi-weekly multimedia newsletter. He conducts interviews with product developers, creates video presentations on the best ways to drive traffic to your website and breaks new ground in ezine publishing with his wit, charm and outspokenness.

Priya Shah's Be a Whiz at eBiz!

You didn't think I'd leave out my own ezine, did you? :-) I give you no-nonsense tips and great resources to grow your business online. Read the subscriber testimonials to see why this is a must-read.