Create Email Newsletters

Ezine Publishing Tips

Creating An Email Newsletter

Creating and publishing a newsletter or ezine is one of the most effective ways of website promotion or of advertising your business online.

You can reach a targeted, opt-in list of subscribers that subscribes to actually read the useful information published in the newsletter and you have a much higher chance of actually having your advertisement read by people interested in business opportunities/resources.

However, it does require a high level of commitment and reliability.

How To Write a Profitable Email Newsletter

1. Publish regularly and on time.
2. Give your readers quality content – not rehashed or well-worn articles that have been published hundreds of times already.
3. Do a GOOD JOB – proper editing, spelling, formatting all make a difference to your image as a professional. Use a hard-carriage return to format all your lines up to 60-65 characters.
4. Personalise your issue for your subscriber. If your email management software allows it, include a field so that your ezine is addressed to your subscriber by their firstname.
5. Email yourself a preview and proofread it carefully. Make sure all the links are working fine. You’ll be surprised at how much you have to clean up even when you thought it was ready to post.
6. Let someone else – a family member, a friendly publisher – read your issue before you decide to post it. It will help you see things through a reader’s point of view.
7. Give your newsletter a personality – TALK to your readers as you would normally talk. Be yourself and let your sense of humour and uniqueness show through in your writing.
8. Write your own articles often and share your experiences of internet marketing with readers. Writing your own editorials will help you brand your ezine and establish your reputation as a publisher.
9. Don’t milk your list for all its worth by publishing too many ads or too many affiliate links
10. Publish your readers articles and always ask for feedback from your readers to improve your ezine
11. Stick to publishing a text ezine or if you just love HTML, always offer your subscribers an online or text option.